Paris 2024 Olympics: No Competition for Visa

As a worldwide partner to the Paris 2024 Olympic and Paralympic Games, Visa has a monopoly on all debit, credit and mobile payments. Spectators are venting their frustration. Paradoxically, the campaign demonstrates the importance of cash in terms of inclusion, protection of privacy and resilience.

Faster, higher, stronger – together 

The original Olympic motto ‘Citius, Altius, Fortius’ (faster, higher, stronger) was adopted at the launch of the Olympic Movement in 1894 at the urging of founder Pierre de Coubertin, who wanted a slogan that expressed excellence in sport. The motto aimed at encouraging athletes to give their best during the competition. But the spirit of competition does not apply to sponsors, quite the contrary.

In 2021, the word ‘Together’ preceded by a hyphen was added to the motto recognising the importance of solidarity.